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- Title
Home is Where the Money is: Financial Consumption in Global Mobility.
- Authors
Minina, Alisa
- Abstract
Prior studies argue that global mobility destabilizes consumers' sense of home by uncoupling it from particular local settings. This paper extends existing research by showing how globally mobile consumers express their sense of home through financial consumption and develop a set of financial consumption practices as an answer to the demands of their mobile lifestyle. This way, financial consumption can serve as a grounding mechanism, anchoring an individual in a particular location by means of economic capital.
- Subjects
CONSUMER research; CONSUMER attitude research; CONSUMER culture; ECONOMIC demand; CONSUMER culture theory; SOCIAL mobility
- Publication
Advances in Consumer Research, 2015, Vol 43, p393
- ISSN
0098-9258
- Publication type
Article