Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBrand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood.AuthorsFajardo, Tatiana; Jiao Zhang; Tsiros, MichaelAbstractAn abstract of the research paper "Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood" by Tatiana Fajardo, Jiao Zhang and Michael Tsiros is presented.SubjectsBRANDING (Marketing); LOGOS (Symbols); PURCHASINGPublicationAdvances in Consumer Research, 2014, Vol 42, p469ISSN0098-9258Publication typeAbstract