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- Title
Cohort Generational Influences on Consumer Socialization.
- Authors
Rindfleisch, Aric
- Abstract
Consumer researchers have long recognized the pervasive influence that social structural variables have on consumer socialization. However, they have largely ignored the role of history In defining generational distinctions among consumers born in different eras. This paper introduces consumer researches to the concept of cohort generations, and presents a conceptual model of the their role in consumer socialization. To explore this model, the paper profiles five year subsets of two of America's most noteworthy generations, the Baby Boomers born between 1950-1955, and the Baby Busters born between 1965-1970, and offers a set of empirically testable propositions of both direct and indirect socialization effects of their generational membership.
- Subjects
CONSUMER socialization; GENERATION gap; CONSUMER research; COHORT analysis; BABY boomers as consumers; GENERATION X consumers
- Publication
Advances in Consumer Research, 1994, Vol 21, Issue 1, p470
- ISSN
0098-9258
- Publication type
Article