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- Title
RJR Nabisco's Cartoon Camel Promotes Camel Cigarettes to Children.
- Authors
DiFranza, Joseph R.; Richards, Jr., John W.; Paulman, Paul M.; Wolf-Gillespie, Nancy; Fletcher, Christopher; Jaffe, Robert D.; Murray, David
- Abstract
Presents a study that determined the effectiveness of RJR Nabisco's cartoon-theme advertising in promoting Camel cigarettes on children and adults. Details on the effect of cigarette advertising on children; Standard marketing measures used to compare the effects of Camel's Old Joe cartoon advertising on children and adults; Effectivity of using Old Joe Camel cartoon in marketing Camel cigarettes.
- Subjects
RJR Nabisco Inc.; ADVERTISING &; children; CIGARETTE advertising; JOE Camel (Advertising character); CARICATURES &; cartoons
- Publication
JAMA: Journal of the American Medical Association, 1991, Vol 266, Issue 22, p3149
- ISSN
0098-7484
- Publication type
Article
- DOI
10.1001/jama.1991.03470220065028