Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePlatform strategy of terrestrial TV broadcasters.AuthorsKim, Yunhyoung; Mo, Jeonghoon; Kim, WeonseekPublicationManagerial & Decision Economics, 2019, Vol 40, Issue 6, p583ISSN0143-6570Publication typeArticleDOI10.1002/mde.3029