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- Title
Construindo um referencial teóricometodológico para entender os impérios midiáticos brasileiros.
- Authors
Moreira, Henrique
- Abstract
This paper describes the path that was envisioned by the author in searching a theoretical and methodological approach to support researches which object is the relationship between the political and economic strategies designed by two among the more preeminent Brazilian Media Empires (Diários Associados e Organizações Globo) and its journalistic discourses and editorial choices. In this sense, the article reviews the most important issues involved in building a specific knowledge field called Communications and its epistemology. The paper also proposes as theoretical reference to the research the concepts of rational understanding of the historic movement, formulated by Max Weber, initially considering specific practices (as the press) and his concept of "Ideal Type". The expectation is that the project shall contribute to deepen the communication research understanding about the media and its influence to the Brazilian political and social history.
- Publication
Universitas. Arquitetura e Comunicação Social, 2013, Vol 10, Issue 1, p63
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v10i1.2039