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- Title
MARKETING VERDE - UMA ANÁLISE DA CAMPANHA "MAKE THE FUTURE" DA SHELL.
- Authors
Sá, Juliana; Lins, Nadson; Fonseca, Rebeca; Santos, Romário
- Abstract
This study seeks to analyze and describe the approaches to green marketing campaign "Make the future" by the Shell company as a marketing tool and marketing strategy. It is characterized as a descriptive research, literature and a case study. The data collection were surveyed and collected secondary data from the proposed literature. It was found that green marketing is becoming an important marketing tool due to strong competition in the market nowadays and more has been invested in this direction, trying to have a differential across the market and society, with economic, social and environmental positive results. There is a challenge to prove the consistency of the commitment of companies as environmental responsibility image.
- Publication
Veredas FAVIP: Revista Eletrônica de Ciências e Cultura, 2017, Vol 10, Issue 1, p21
- ISSN
1679-1746
- Publication type
Article