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- Title
Book Review: Advertising and the Marketplace.
- Authors
Evans, Brent; Evans, Kendra
- Abstract
Nevertheless, the authors do an exceptional job explaining marketing terms an economics student may be unfamiliar with and weaving the two subjects together. In chapters 3 through 5, the authors introduce the meat of their text as they connect mainstream economic theories to advertising. Furthermore, it is immediately clear that the authors are economists by training, and it is likely that this text would be more suitable for an economics class focusing on marketing than a marketing class considering the economics of advertising.
- Subjects
MARKETPLACES; CONSUMER behavior; PROMOTIONAL literature; ECONOMICS education
- Publication
American Economist, 2022, Vol 67, Issue 2, p304
- ISSN
0569-4345
- Publication type
Article
- DOI
10.1177/05694345221105741