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- Title
The new communication order: Management, language, and morality in a multinational corporation.
- Authors
COHEN, SUSANNE
- Abstract
ABSTRACT 'Communication' is central to participative management strategies associated with post-Fordist capitalism. Although exhortations to manage via 'communication' instrumentalize managerial linguistic practices, they also moralize them in reference to a larger therapeutic moral order. By drawing from fieldwork conducted in the office of a Russian factory affiliated with a U.S. multinational corporation and by attending to metadiscourses in training manuals, managerial meetings, and conversations with company staff, I examine how 'communication' can serve as a touchstone for managers and professionals endeavoring to exemplify moral personhood and create moral workplaces, even as it leaves fundamental inequalities of global capitalism intact. I also highlight the substantial transformations that 'communication' can undergo in its global circulation and the particular tensions between morality and instrumentality that arise in post-Fordist overseas manufacturing. [ capitalism, morality, language and political economy, language ideology, management, globalization, postsocialism]
- Subjects
CAPITALISM; INTERNATIONAL business enterprises; ETHICS; EXECUTIVES; COMMUNICATION; PROFESSIONAL employees
- Publication
American Ethnologist, 2015, Vol 42, Issue 2, p324
- ISSN
0094-0496
- Publication type
Article
- DOI
10.1111/amet.12133