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- Title
Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters.
- Authors
Gökhan, Ģalışkan
- Abstract
Guerrilla Marketing is a marketing tactic designed to attract prospects' attention and to obtain competitive advantage by utilizing low cost or no cost marketing activities. Its popularity has been increasing as markets become increasingly competitive. Small or Medium sized Turkish exporters may benefit from deploying guerrilla marketing practices in the exporting process. In this article, the implementation level of guerrilla marketing practices among different types of exporters is analyzed.
- Subjects
TURKEY; GUERRILLA marketing; EXPORTERS; MARKETING strategy; ECONOMIC competition; MARKETING
- Publication
European Journal of Economic & Political Studies, 2012, Vol 5, Issue 1, p23
- ISSN
1307-6000
- Publication type
Article