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- Title
CONSUMERS' DECISION-MAKING STYLE: RELATIONSHIPS WITH ATTITUDE TOWARD CONSUMER FREE-RIDING ACTIVITY.
- Authors
Burns, David J.
- Abstract
Individuals' consumption-related decisions and attitudes are hypothesized to vary by the decision-making style they exhibit. Attitudes toward consumer free riding, or partaking in the services offered by high-service retailers without payment but making the actual purchase at a minimal-service retailer, appears to be one such area. The findings support the contention that individuals with differing decision-making styles possess varying attitudes toward consumer free riding. The relationships observed, however, were different from those hypothesized, indicating that knowledge of consumers' attitudes toward consumer free-riding activities is still in its infancy.
- Subjects
CONSUMPTION (Economics); ATTITUDE (Psychology); DECISION making; CONSUMERS; RETAIL industry
- Publication
Marketing Management Journal, 2006, Vol 16, Issue 1, p148
- ISSN
1534-973X
- Publication type
Article