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- Title
Taking it from the team: Assessments of bias and credibility in team-operated sports media.
- Authors
Mirer, Michael; Duncan, Megan A.; Wagner, Michael W.
- Abstract
Team- and league-operated media play a growing role in the sports media system. Few have looked at how audiences perceive the credibility of in-house content, which regularly mimics traditional sports journalism. An experimental analysis finds that even among fans, independent media content is rated more credible than that produced in-house. Fans view stories accusing their team of wrongdoing as biased even as they find them credible.
- Subjects
CREDIBILITY of the press; SPORTS journalism; MASS media &; sports; BRAND scandals; NATIONAL Football League
- Publication
Newspaper Research Journal, 2018, Vol 39, Issue 4, p481
- ISSN
0739-5329
- Publication type
Article
- DOI
10.1177/0739532918806890