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- Title
Venturing Early or Following Late?
- Authors
Ahlbrecht, M.; Eckert, S.
- Abstract
The article focuses on a study regarding the establishment chain's concept for the market entry in Central and Eastern Europe (CEE). The study evaluates the impact of market entry timing for its manufacturing success in the foreign industry among German firms. It mentions that marketing entry pattern involves incremental internalization which are more common for the pioneers than late entrants and early followers. It adds that the pattern contributes to the increasing foreign competition.
- Subjects
GERMANY; CENTRAL Europe; EASTERN Europe; MARKET entry; INTERNATIONAL business enterprises; INTERNATIONAL markets; BUSINESS enterprises; ECONOMIC globalization
- Publication
Management International Review (MIR), 2013, Vol 53, Issue 5, p635
- ISSN
0938-8249
- Publication type
Article
- DOI
10.1007/s11575-013-0174-3