We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
WHAT IS THE CONVERGENCE AND HOW IT WILL AFFECT JOURNALISM CREATIVITY.
- Authors
Kafedjiska, Viktorija
- Abstract
Convergence, nowadays, is a main factor in journalism. New generation will work through different media platforms, even in different media houses. For young students in journalism this process is important because it is likely to influence their career. All journalists need to know how to tell stories in all media, and how to write appropriately for those media, as preparation for this new era. Convergence varies from country to country, and from culture to culture both within countries and individual companies. Other influential factors include laws that regulate media ownership and the power of digital technology. The type of convergence that evolves in any given company will be a product of that company's culture. In this paper we will not discuss a convergence as a "corporate conglomeration," where big companies merge because of the mutual benefits of amalgamation. We will discuss convergence as a form of journalism, which takes place in the newsroom as editorial staff members work together to produce multiple products for multiple platforms to reach a mass audience with interactive content. If pressed for a simpler definition, we would argue that convergence is about doing journalism and telling stories using the most appropriate media. The importance of the news event should dictate the depth and type of coverage, and influence the size of the team involved. Multimedia assignment editors will decide on the most appropriate medium for telling the story Academics in the United States has identified at least five forms of convergence First is ownership convergence. Second is tactical convergence. Third is structural convergence The fourth is information-gathering convergence. The fifth is storytelling or presentation convergence. Several forces, working together, render this form of journalism possible. The main factors are the fragmenting of audiences, the availability of relatively cheap digital technology, and changes in social and legal structures that make cross media ownership more possible. Media companies hope they can reach fragmented audiences through multiple media, recognizing that consumers have already embraced convergence, in the sense that they use a multitude of media. Cultural factors can encourage or inhibit convergence. A conservative newspaper that sees itself as a paper of record will have issues partnering with a tabloid television organization. Similarly, print journalists who look down on television people, labeling them as dimwit poor spellers, are less likely towel come broadcast people into their news rooms. Another key is training in the sense of exposure to ideas, and learning how to operate in different media. Part of the problem is the language that separates print and broadcast journalists; an editor in print is very different from a broadcast editor. Working together and sharing media experiences can help diminish the perception of difference by both groups.
- Subjects
JOURNALISM; SOCIOCULTURAL factors; MASS media; NEWS agencies; JOURNALISTS
- Publication
Knowledge: International Journal, 2020, Vol 38, Issue 5, p1235
- ISSN
2545-4439
- Publication type
Article