We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Impact de l'expérience vécue sur la fréquentation d'un évènement : les leçons du marché de Noël de Strasbourg.
- Authors
Castéran, Herbert; Roederer, Claire
- Abstract
Based on a case study of the Strasbourg Christmas Market (SCM), both a tourist venue and a temporary trading area, this study establishes links between the different dimensions of an experience, perceptions of authenticity, visitor purchasing behavior and attendance frequency patterns. We identify three classes of visitors based on their different feelings and logics. The same experiential context does not trigger the same experience from each visitor's perspective nor does it result in the same visit frequency and behaviors regarding the event. The perception of the market authenticity is central to the experience and explains attendance.
- Publication
Décisions Marketing, 2018, Issue 90, p91
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.090.91.110