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- Title
SPECTACLE VIVANT ET INTERNET.
- Authors
Euzéby, Florence; Martinez, Carole
- Abstract
Internet as an opportunity to help performing arts ' theaters to construct their publics is questioned here. The analysis of 12 individual interviews, realized with theaters' managers, and the observation of 113 theaters'websites highlight the requirement to develop this tool. Websites appeared under-used by theaters whereas the increased importance of websites to communicate with their publics is recognized by managers. Few recommendations to better use this tool are also mentioned.
- Subjects
PERFORMING arts; WEBSITES; EXECUTIVES; MOTIVATION (Psychology); PARTICIPATION; INTERNET surveys
- Publication
Décisions Marketing, 2012, Issue 66, p59
- ISSN
0779-7389
- Publication type
Article