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- Title
Which response format reveals the truth about donations to...
- Authors
Brown, Thomas C.; Champ, Patricia A.; Bishop, Richard C.; McCollum, Daniel W.
- Abstract
Several contingent valuation studies have found that the open-ended format yields lower estimates of willingness to pay (WTP) than docs the closed-ended, or dichotomous choice, format. In this study, WTP for a public environmental good was estimated under four conditions: actual payment in response to open-ended and closed-ended requests, and hypothetical payment in response to open-ended and closed-ended requests. The experimental results, showing that the response format mattered far more for hypothetical than for actual payments, support conclusions about the reasons that the dichotomous choice format yields larger estimates of hypothetical WTP, conclusions that hinge on the hypothetical nature of contingent valuation.
- Subjects
CONTINGENT valuation; ENVIRONMENTAL economics; CHARITABLE bequests; WILLINGNESS to pay; CHOICE (Psychology); NATURAL resources; CONSUMER behavior; VALUATION
- Publication
Land Economics, 1996, Vol 72, Issue 2, p152
- ISSN
0023-7639
- Publication type
Article
- DOI
10.2307/3146963