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- Title
IS BEAUTY A JOY FOREVER? YOUNG WOMEN'S EMOTIONAL RESPONSES TO VARYING TYPES OF BEAUTIFUL ADVERTISING MODELS.
- Authors
Goodman, J. Robyn; Morris, Jon D.; Sutherland, John C.
- Abstract
Numerous studies have explored the relationship between female beauty and positive effects for the woman, product, or ad; however, none has explored women's emotional responses to different beauty types. This study investigated college women's emotional responses to Solomon, Ashmore, and Longo's six beauty types. The survey results revealed that the original six beauty types were not supported. Instead, they combined into two independent dimensions: Sexual/Sensual (SS) and Classic Beauty/Cute/Girl-Next-Door (CCG). After testing emotional reactions to High CCG/Low SS, High SS/Low CCG, and Equal CCG/SS models, models with higher degrees of CCG produced significantly greater pleasure, arousal, and dominance.
- Subjects
ADVERTISING &; youth; PERSONAL beauty; FEMININE beauty (Aesthetics); COSMETOLOGY; MODELS (Persons) on television; SOCIAL cognition theory (Communication); MARKETING
- Publication
Journalism & Mass Communication Quarterly, 2008, Vol 85, Issue 1, p147
- ISSN
1077-6990
- Publication type
Article
- DOI
10.1177/107769900808500110