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- Title
REVIEW OF MARKETING APPROACHES TO INCREASE OF SALES EFFECTIVENESS IN THE CONTEXT OF BEHAVIORAL ECONOMICS.
- Authors
Mikhailovna, Мakhnusha Svetlana
- Abstract
The author of the article describes the main ideas of behavioral economics as a new direction in economic science. It sets out its postulates concerning the irrational behavior of people in terms of their economic decision-making, particularly in the context of marketing for the purpose of increasing sales efficiency. There were systematized approaches and it was proposed their integral use for the integrated result of these marketing techniques of influence onto the irrational motives of consumers' behavior.
- Subjects
MARKETING research; BEHAVIORAL economics; SALES
- Publication
Economic Processes Management, 2016, Issue 2, p20
- ISSN
2311-6293
- Publication type
Article