Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleChanging the Esport Debate: An Upstart Establishes Firm Footing in the Sports Arena.AuthorsBillings, Andrew C.; Hardin, MarieSubjectsESPORTS; ENDORSEMENTS (Negotiable instruments); QUANTITATIVE research; INVESTMENTS; MIXED methods researchPublicationCommunication & Sport, 2022, Vol 10, Issue 2, p171ISSN2167-4795Publication typeEditorialDOI10.1177/21674795221085053