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- Title
How Can Large Manufacturers Digitalize Their Business Models? A Framework for Orchestrating Industrial Ecosystems.
- Authors
Sjödin, David; Parida, Vinit; Visnjic, Ivanka
- Abstract
For manufacturers, remaining competitive depends on their ability to digitalize their business models (i.e., offer digital and digitally enhanced products and services). To achieve this, they must engage with new digital partners and help their existing suppliers, partners, and other stakeholders to digitalize. Orchestrating this growing ecosystem is challenging. Manufacturers struggle with this endeavor because of specific barriers associated with their existing legacy business model and related to their lack of digital vision, product-centric value chains, and a bias toward firm-centered profit formulas. To overcome these barriers, leading manufacturers have developed new approaches to ecosystem orchestration.
- Subjects
MANUFACTURING industries; DIGITAL technology; BUSINESS models; SOFTWARE ecosystems; COMPETITIVE advantage in business; VALUE chains
- Publication
California Management Review, 2022, Vol 64, Issue 3, p49
- ISSN
0008-1256
- Publication type
Article
- DOI
10.1177/00081256211059140