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- Title
ANALYSIS OF THE INFLUENCE OF SKOPOS THEORY TO ENGLISH TRANSLATION OF FOOD PACKAGE.
- Authors
Yeyu Chen; Wenyuan Sun; Mengjia Liu; Yaling Liu; Qin Peng; Qiang Zhou; Rong Ma
- Abstract
In recent years, more and more food manufacturers add English prescription on food package to enlarge the publicity for their products. But the translation quality is irregular and of bad readability, which severely violates the original intention of the publicity. This research introduced the Skopos theory of translation into the practice of English translation of food package. We reclassified the food packages according to their functions from the view of text type. We selected some cases and researched the translation strategy of different text types through analysis, qualitative analysis and under the guide of relevant theory of Skopos theory.In addition, the similarities and differences of consumer oriented function and the manufacturer oriented intention and the influence they bring to translation intention were compared. Finally, the enlightenment of translation Skopos theory to English translation of food package was concluded, as well as its development prospect in future application.
- Subjects
FOOD packaging; TRANSLATING of English language; SKOPOS (The Greek word); FOOD labeling; QUALITATIVE research
- Publication
Carpathian Journal of Food Science & Technology, 2014, Vol 6, Issue 2, p16
- ISSN
2066-6845
- Publication type
Article