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- Title
A Significant Study of I's Model of Insurance in Context of India.
- Authors
Prakash, Ram; Gandhi, Neelam
- Abstract
I's model of insurance is based on practices and activities of Indian insurance companies, which put up through insurance constituents. It attempts basic to complete procedure of insurance uses by insurance companies to satisfy their customers in better way. Originally, entire system of insurance depends on risk coverage of insured but now role of insurance diverse with financial needs and expectations of insurance customers. Thus, I's model could change the procedure, product designing and marketing process of insurance. Further, it highlighted the status of insurance intermediatory and insurance regulatory in insurance process. Therefore, this article focuses on process of insurance in India, its marketing, designing of insurance products and its prospectus in India. This paper also suggest some remedies to get better the present model of insurance with I's constituents and ending with remarkable conclusion.
- Subjects
INSURANCE marketing; INSURANCE eligibility; INSURANCE companies; GOVERNMENT policy; FINANCIAL management; INDIAN economy
- Publication
SIES Journal of Management, 2015, Vol 11, Issue 2, p3
- ISSN
0974-2956
- Publication type
Article