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- Title
CONFERENCE NOTES.
- Authors
Belk, Russell; Ger, Güliz
- Abstract
The article offers information on the two conference notes of the speakers including Russell Belk and Güiliz Ger addressed at 2014 Annual Conference of the Emerging Markets Conference Board "Listening to consumers of emerging markets" held at the Indian Institute of Management (Lucknow), Noida campus, India, on January 8-11, 2014. Topics discussed include art of ethnography, advantage of existing Closed-circuit television (CCTV) cameras for gathering the observational data in shops and public places and observation of ethnography in mobile manufacturer Nokia and financial firms ICICI and Bank of India.
- Subjects
INDIA; BELK, Russell; GER, Guiliz; CONSUMERS; ETHNOLOGY; CLOSED-circuit television; PUBLIC spaces; NOKIA Corp.; ICICI Bank Ltd.; BANK of India; CONFERENCES &; conventions
- Publication
International Journal of Market Research, 2014, Vol 56, Issue 4, p551
- ISSN
1470-7853
- Publication type
Article