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- Title
Seeing jazz: doing research.
- Authors
Mills, Michael K.
- Abstract
This paper uses the metaphor of jazz music-making to contribute to the growing literature concerning the need for a more holistic approach to research, and to suggest directions for research implementation. It suggests researchers can work towards an 'effortless mastery' of their craft, and posits potential new forms of evaluation criteria useful in evaluating research (and researcher) quality.
- Subjects
JAZZ -- Philosophy &; aesthetics; MARKETING research; RESEARCH evaluation; RESEARCH methodology; EVALUATION research; EVALUATION utilization
- Publication
International Journal of Market Research, 2009, Vol 51, Issue 3, p383
- ISSN
1470-7853
- Publication type
Article
- DOI
10.2501/S147078530920061X